"Just build it."
How many times have you heard (or said) that? Technologists have a unique role and responsibility in the design of experiences. However, they are far too often ignored when discussing UX in a room full of designers. As digital products become increasingly complex, technologists will be all the more vital for them to succeed and delight. What does this mean for the day-to-day work of technologists and how will that change how they work from this point forward?