Many organizations have big ideas about what they want their website to do,but a budget that common wisdom would judge too modest for those aspirations.The University of Minnesota Press had lots of great ideas for a cutting-edge,dynamic, data-driven site where users would get lost exploring their remarkable catalog of books. Their budget, however, was only enough to cover a modest 200hours of development. In this talk we describe how we were able to create the site that UMP dreamed of within their budget constraints by using Plone, plone.app.theming, and Plone add-ons such as eea.factednavigation. Visit the site at upress.umn.edu.