Plone offers great security, community, and a solid, mature development platform for websites - yet often falls below people's radar when they are looking for a content management system.
This talk describes some straightforward and inexpensive methods of promoting your Plone business to potential clients and the press to take advantage of these strengths. We'll also discuss common issues people have in this area and use the Plone brand to your advantage.
The target audience is anyone - but it may be particularly useful to those non-coders and those who interact directly with the product. This will be an interactive session - so be prepared to be actively involved.
What is the secret to turning a CMS prospect into a Plone client? As Content Management Systems have become mainstream, customers are more sophisticated in the questions they ask and initial contacts can include in-depth comparisons to competitors. Organizing your information and having a plan to pitch Plone is the key to successful client acquisition. In "How to Seal the Deal", Calvin will unveil the process he follows to win.
